PRESS TOOLKIT

Official marks, colors, and type for anyone writing about the House.

LOGOS

Use the alpha (transparent) marks on dark backgrounds and the dark marks on light backgrounds. Do not recolor, stretch, or add effects.

BRAND COLORS

HEX COPIED ✓

TYPOGRAPHY

BOILERPLATE

Amarcus is a design-led watch brand owned and operated by House of Amarcus Pvt. Ltd. — a new marque of Indian horology building Swiss-movement watches with dial artistry designed, tooled and finished in-house. Five collections — Fable & Lore, Machina, Automarcus, Deep Dive and Mysticus — each carry their own dial language, recorded in the Catalogue Raisonné. Runs are serialized and genuinely limited.