AMARCUS — PRESS KIT
House of Amarcus Pvt. Ltd.

BOILERPLATE
Amarcus is a design-led watch brand owned and operated by House of Amarcus Pvt. Ltd. — a new marque of Indian horology building Swiss-movement watches with dial artistry designed, tooled and finished in-house. Five collections — Fable & Lore, Machina, Automarcus, Deep Dive and Mysticus — each carry their own dial language, recorded in the Catalogue Raisonné. Runs are serialized and genuinely limited.

TYPOGRAPHY
Display / wordmark: TAN Nightingale (serif) — fallback: Lora
Body / UI: Poppins, weights 300 / 400 / 500 — fallback: system sans-serif

BRAND COLORS
Ink Black       #000000
House Gold      #B7985C
Gold Light      #D6BB80
Gold Pale       #DCC48F
Champagne       #F2DFB4
Off-White       #FFFDF6

LOGO USAGE
- Use the alpha (transparent) marks on dark backgrounds.
- Use the dark marks only on light backgrounds.
- Maintain clear space around the monogram equal to the height of the "A".
- Do not recolor, stretch, or add effects to the marks.

Contact: hello@houseofamarcus.com
